VIDEO LEARNING SERIES: ECONOMY
SHRINKFLATIONARE GROCERY PRODUCTS GETTING SMALLER?
SELF-STUDY PRACTICE
PRACTICE WITH SUBTITLES
Watch the video 2 times and listen with the subtitles OFF first, then watch again with the subtitles ON. See how many words/phrases you got correct. This helps with your listening skills.
answer the questions
Read the questions below and try and answer them without looking at the answers. Find out how many you got correct.
LISTEN AND REPEAT
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questions from the video
a form of inflation, most common in food and beverage, that consists of reducing a product’s size while maintaining its retail price.
By slightly reducing the size of their products and keeping the same prices, they hope the customers are not able to notice the change and saves the company money.
Consumers should keep and eye for size and price changes but also check competitor brands that have not changed as well to save money.
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